Where is the line between caring and self-serving? Integrity, authenticity and purpose are frequently challenged on social media. Most organizations have (or should have) a significant corporate social responsibility/social impact/advocacy and amplification program tied into their mission, service area or audience, or other causes that fit with their brand and/or leadership identity that they want to publicize through social channels. What are some good, or terrible, examples you have seen of brands trying to engage in social or community issues on digital channels? What are the key takeaways?
