BRAND: AMAZON
Social media: Tiktok
For the final paper, students will draw on SMM theories and practical strategies learned in the course, and write an analytical report where they will select, research, and evaluate a brand’s social media marketing communication on platforms that the brand uses (FB, Twitter, Instagram, Snapchat, Pinterest, Tik Tok and/or YouTube). See Blackboard>Assignments for detailed guidelines and student samples of the ‘Final Paper’ assignment. Late papers will not be accepted and will earn 0 points. The final paper is worth 100 points.
In 5-7 double-spaced pages (APA style, 12 point Times New Roman font, 1-inch margins, not including references), students will write a scholarly report demonstrating their knowledge and understanding of how social media is utilized to meet various marketing motivations and how it influences consumers, relating it to the 5-step purchase processes model and at least one other SMM concept from the Tuten